Brand Communication
Creating a brand promise which resonates across all entities and communications.
The key challenge is to develop a starting point which offers a clear and focused brand definition based on understanding, insight and research, from where we can begin the process of defining the brand's unique strengths and positioning, its values and renaming strategies.Brand communication is the art of bridging the gap between our target audiences and the organization (or product or service) we are promoting. It is the ethereal connection between the physical entity and the audiences, we believe, that best encourages its purchase or promotion. It can therefore be argued that a brand only exists when this relationship has been made i.e. a brand is becomes a ‘favourite brand’ only when it is communicated effectively, communicated with relevance to its target audience. A brand that remains hidden is only an experiential brand - that is to say it connects only our existing customers who know the brand; when this happens, the brand’s communication becomes redundant. The problem here is that experiential brands are brands that rely entirely upon the experience we have had in the past, be it good or bad.
- Corporate Identity development
- Corporate literature
- Report & Accounts
- Corporate, promotional & brand web sites
- Sales literature
- Exhibition design and management
- Audio-visual presentations
- Sales force presentations
- Internal communications (newsletters, intranet etc)
- Electronic branding (e-zines, HTML mailers, Microsoft templates etc)
- Brand Guidelines & control documentation
- PoS, sales presenters etc
- Public relations, reputation management & crisis management
- Direct mail
- Advertising
C'watre
Developed complete web solution to highlight the extensive product range with easy CMS which essentially places the reigns in the hands of the client for easy update. Integrated is an e-Commerce package not just for online sales but with the added flexibility of a versatile module for offering special promotions packages.
Uniliver
The Order Management Application allows the manufacturing company to manage and process the orders placed by various distributors located all over the country. The order details are stored and processed further to generate and upload various reports that are mailed by the customer support team to the distributors to provide information on the amount of stock they need to maintain for the following.
Yeti Airlines
A crisp web designed planned, structured and developed to promote their services and promise of ‘a great flying experience’.
PCI Policy Generator
RCI developed customized a secure online policy document application service to meet the PCI DSS compliance standards to specifically address Requirement 12 of the specification which calls for the establishment of an information security policy and program. Development of customized security policy document with e-Commerce service for developing online transactions not just between B2B but also between B2C.
ROsES
RCI developed Rapid Off Shore Employment Scheduler application, an easy-to-use project and resource scheduling application. Designed specifically for resource and project managers. The Web Resource optimizes employee management through employee tracking, skills assignment, and resource and project forecasting.
ROsES
RCI developed Rapid Off Shore Employment Scheduler application, an easy-to-use project and resource scheduling application. Designed specifically for resource and project managers. The Web Resource optimizes employee management through employee tracking, skills assignment, and resource and project forecasting.
CASTA Solutions
RCI developed CASTA Scheduler/HR Tools, a web-based resource management scheduling solutions application specifically engineered for the gaming industry which optimizes resource management performance to increase efficiency and profitability.
