Brand Consolidation
Your company may be merging, acquiring, or consolidating within its family - the question is, what will your brand be?
Often the announcements of mergers, acquisitions or consolidations have an impact on employees, stakeholders and customers and possibly on their understanding of the brand they were familiar with. With this in mind first impressions are critical and communications need to explain how this will benefit individuals that the brand touches.
The new brand is a blueprint for a new business strategy and demands relevant communications. It should unite and govern leadership.
Our approach…
defines the nature of relationship between companies i.e. parent ownership, merger of equals or takeover. Each one requires a uniquely relevant brand strategy.
The key challenge is to develop a starting point which offers a clear and focused brand definition based on understanding, insight and research, from where we can begin the process of defining the brand's unique strengths and positioning, its values and renaming strategies.
Recent ProjectsDeveloped complete web solution to highlight the extensive product range with easy CMS which essentially places the reigns in the hands of the client for easy update. Integrated is an e-Commerce package not just for online sales but with the added flexibility of a versatile module for offering special promotions packages.
Recent ProjectsThe Order Management Application allows the manufacturing company to manage and process the orders placed by various distributors located all over the country. The order details are stored and processed further to generate and upload various reports that are mailed by the customer support team to the distributors to provide information on the amount of stock they need to maintain for the following.
Recent ProjectsA crisp web designed planned, structured and developed to promote their services and promise of ‘a great flying experience’.
Recent ProjectsRCI developed customized a secure online policy document application service to meet the PCI DSS compliance standards to specifically address Requirement 12 of the specification which calls for the establishment of an information security policy and program. Development of customized security policy document with e-Commerce service for developing online transactions not just between B2B but also between B2C.
Recent ProjectsRCI developed Rapid Off Shore Employment Scheduler application, an easy-to-use project and resource scheduling application. Designed specifically for resource and project managers. The Web Resource optimizes employee management through employee tracking, skills assignment, and resource and project forecasting.
Recent ProjectsRCI developed Rapid Off Shore Employment Scheduler application, an easy-to-use project and resource scheduling application. Designed specifically for resource and project managers. The Web Resource optimizes employee management through employee tracking, skills assignment, and resource and project forecasting.
Recent ProjectsRCI developed CASTA Scheduler/HR Tools, a web-based resource management scheduling solutions application specifically engineered for the gaming industry which optimizes resource management performance to increase efficiency and profitability.
